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The Sweet Shoppe is Northern California’s premiere celebration of all that is sweet. This two-day indoor confectionery festival celebrates our regions pastry chefs, confectioners, cupcake fairies, local restaurants, specialty vendors, cheese makers, vintners and more.
Centrally located in the Bay Area, Jack London Square will serve as the destination for purveyors and connoisseurs alike, whom share an affinity and appreciation for satisfying the insatiable sweet tooth.
We hope you will join us as we truly celebrate the sweetest of the Bay!
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